Consumer Research
Melting Walls Consultant

MWCG Consumer Research Services

Get a clearer image of your consumers through our consumer research services.

Consumer research truly is the heartbeat of market innovation, offering a treasure trove of insights that fuel business growth. It's like having a roadmap that shows not just where customers have been, but where they're headed. With the right analysis, companies can anticipate needs and desires, creating products that don't just meet expectations but exceed them. It's a dance of data and human experience, leading to a symphony of tailored solutions that hit the right note with consumers every time. Harnessing this power effectively means businesses are not just in the race; they're leading it.

MWCG exemplifies corporate integrity, with a strong commitment to advancing comprehensive compliance programs that serve as the cornerstone of trustworthy business operations. Their meticulous approach to data collection through surveys and focus groups underscores their dedication to precision and excellence. This data is vital for informed strategic business planning, ensuring impactful decisions. By prioritizing the enhancement of the customer journey, MWCG not only elevates the customer experience but also fosters lasting bonds with clients, cultivating a trust and loyalty that surpasses expectations. Their expertise is particularly beneficial to telecommunications companies, higher education institutions, and non-profit organizations, where they make a significant difference.

Call us today to schedule your appointment at +1 (407) 953-7927.

Contracted Service Delivery Monitoring

Melting Walls Consulting Group (MWCG) champions the principle of 'trust but verify' to elevate the standards of contracted services. With a keen focus on monitoring programs, MWCG ensures that products are showcased impeccably by vendors, reflecting the true essence of the brand. Their expertise in providing detailed insights allows businesses to implement impactful changes, enhancing customer satisfaction across all touchpoints. Since 2008, their expansive reach across 30 states has been instrumental in refining customer and employee experiences, bolstering brand loyalty, and driving sales, ultimately transforming customers into brand advocates.

Melting Walls Consultant
Melting Walls Consultant

Focus Groups

Melting Walls Consultant Group is recognized for our exceptional ability to provide thorough business and community development strategies through focus groups. MWCG's skill in supporting various clients, including non-profits, small enterprises, and large corporations, has established our stellar status as a trusted source of perceptive, analytics-based advice for strategic planning. Committed to excellence and effective resource utilization, MWCG is your key partner in pursuing operational success. Additionally, MWCG's use of focus group methodologies in enhancing capabilities have promoted enduring community programs in Florida and offered crucial market intelligence to prominent companies throughout the country.

Consumer Survey Development

Since 2008, MWCG has revolutionized the field of electronic survey development and data collection. Their innovative use of integrated IT tools enables real-time data access and analysis, optimizing research processes for higher education and Fortune 500 companies. This technology not only improves service delivery but also aligns with accreditation requirements. MWCG's electronic surveys offer a streamlined, cost-effective solution compared to traditional methods, enhancing consumer understanding and aiding in product development across various industries.

Scroll down to see samples of our work.

Melting Walls Consultant

Telecommunication Companies:

  • Developed and executed secret shopper programs to determine adherence to contractual marketing obligations
  • Designed and conducted focus groups to measure the effectiveness of marketing tools and to message for B2B and B2C audiences
  • Created semi-annual surveys targeted at internal and external customers of the marketing team to ensure the needs of each group are met
  • Reported results of shopper program, focus groups, and surveys to clients, along with recommendations for improvements to marketing initiatives

Higher Education Partners:

  • Collect data nationwide on Healthcare Education programs (Holding AACC membership) and their impact on the workforce and their industry.
  • Developed messaging and communication tools to be used in the research study
  • Analyze data as aggregate with trends—statistically significant data identified for correlation and comparison
  • Presented results and information at National Conferences to help industry leaders make data-driven decisions in planning for the future of healthcare education and employment trends

Higher Education Institutions:

  • Designed data collections tools to meet external accreditation requirements and staff development needs
  • Completed quarterly data collection and analysis
  • Provide ongoing training to faculty and staff in data collection, tool distribution, confidentiality, and boundaries.
Melting Walls Consultant